A web designer should initially focus on creating a visually appealing site with the ability to manipulate the website elements. As the site is developed, it is enhanced through the addition of various website programming languages and technologies such as HTML, XHTML, Cascading Style Sheets (CSS), and JavaScript. In addition, web designers also need to learn about graphic design, typography, image editing, and databases. Once a website is well designed the next step is to ensure that it is compatible with all browsers. This ensures that users can access the information from a wide range of computers.
When web design is completed, a layout is created that displays the website. This layout is the visible part of the website and can be referred to as the content. The purpose of the layout is to provide users with the most efficient browsing experience by ensuring that they see the content as it appears on the web page. Web designers use a variety of tools and layouts to create effective web pages. These include: - Layout descriptions, or visual layout systems, are diagrams that show how pages are laid out on the screen. Web designers can employ templates or alter the layouts as they desire. These layouts can be changed by adding, editing, or deleting content or images. Web page layouts are very important to ensure that all aspects of the site are uniform. - Typography is the application of words and text in a format that is readable and understandable. It is an essential part of web design, because it enables readers to locate items on the site quickly and to follow the structure of the site. Proper typography often requires professional training. However, there are many free online tools and software available to improve the process. Professional web designers usually employ a variety of color theory to help convey a message. Using appropriate color tone, text type, size, and placement can add additional cost but can greatly improve the appearance of the site. - Color theory refers to the combination of colors that make a graphic or written representation different from its traditional counterpart. Sometimes this is a subtle approach that adds an additional cost to the cost of web design but may yield greater results. Many designers combine basic black and white text with varying hues, shades, or patterns. The use of multiple hues adds depth and dimension, which increase the appeal of the site and make it more appealing to the audience. - First Browser Technology, also known as Flash, has changed the way that web designers build pages by allowing them to utilize advanced graphic and video elements. Some designers are hesitant to use Flash because they believe that it will slow down or mess with a site's layout. However, it has actually proved to be beneficial because Flash is compatible with a wide range of browsers, is simple to work with, and creates a professional look because of its crisp images. Many designers have found it to be easy to add Flash functionality to their existing websites. Designers need to consider usability while designing a website. In addition to aesthetics, designers need to create layouts that help the user experience. Aesthetics can only be a part of the overall user experience. Creating a website that meets the users' needs and expectations will ensure that they return to the site.
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